Scott's Miracle-Gro debuts Super Bowl ad with Martha Stewart, John Travolta

The lighthearted spot by VaynerMedia features celebrities enjoying downtime in the backyard.

Scotts Miracle-Gro paid tribute to the backyard — which has become a hotspot for people in the pandemic —  with the help of some famous faces. Martha Stewart, John Travolta and his daughter Ella Travolta,"The Office" star Leslie David Baker, NASCAR driver Kyle Busch, Carl Weathers, and Peloton instructor Emma Lovewell all made cameos hanging out in their backyards. 

Busch navigates a riding lawn mower around his yard, while the Travoltas film a TikTok dance. Baker later complains, "Hey Travoltas, don't be tikety-toking on my grass!" Stewart also promotes Scotts Miracle-Gro’s Dream Lawn and Garden Sweepstakes, telling viewers they can win a backyard "like mine, you know, just not better than mine."

Credits

Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Design Lead
Copywriter
Copywriter
Account Director
Chief Strategy Officer
VP, Strategy
Chief Production Officer
Senior Producer
VP, Director of Business Affairs
Director, Financial Operation
Director, Project Management
Project Manager
EVP, Media
VP, Media
Associate Director, Media
Sr. Media Analyst
Media Analyst
Production
Director
Executive Producers
Producer
Producer
Editor

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