Droga5's new work for automaker taps younger buyer's curiosity
The agency's latest series of spots for Toyota-owned Scion continue to engage the strange.
The ads feature James Franco, Jaleel White and the weird car-dealership inflatable man created for the 1996 Olympics.
Each features the protagonist coming to terms with his other self, such as Jaleel White with a wax-museum version of his character Urkel from the sitcom "Family Matters."
Speaking to USA Today, Scion's general manager Doug Murtha said, "People who buy the iM and iA are independent-minded, and our goal for this quirky campaign is to pique their interest in Scion."