Scientific Games 'Making More and More Millionaires' by David&Goliath LA

Scientific Games' new lottery game, Monopoly Millionaires' Club, will run in 23 states in 2014 and expand to 32 states by 2015

The LA office of David&Goliath is launching a new campaign this week with Scientific Games Corp's MIDI Entertainment unit to promote a new national lottery game, Monopoly Millionaires' Club.

The game changes the structure of lottery prizes as we know them by awarding multiple millionaires per draw after the initial jackpot is won. The game will run in 23 states in 2014 and is expected to expand to 32 states by 2015.

The campaign includes radio spots, digital banners and a TV spot, "Hot Air Balloon," in which the iconic Monopoly top hat is used to symbolize membership in the Monopoly Millionaires' Club. The tagline for the campaign is "Making More and More Millionaires."

Jimmy Durante’s famous track "Make Someone Happy" sets the tone for spreading and sharing happiness. 

Campaign credits

Client: Scientific Games/MDI Entertainment
Agency: David&Goliath, LA
Founder and chairman: David Angelo
Chief creative officer: Colin Jeffery
Creative director: Mark Monteiro
Associate creative director/copywriter: Greg Buri
Associate creative director/art director: Basil Cowieson
Art director: Allen Yu
Junior copywriter: Patrick Que
Head of broadcast production: Paul Albanese
Senior broadcast producer: Karen Jean
Strategic planning director: Kristen Knape
Account director: Stacia Parseghian, Jamie Simms
Account supervisor: Kammie Dons
Assistant account executive: Kelly Yaussi

Production company: Bob Industries
Director: Kim Geldenhuys
Director of photography: Eric Treml
Executive producer: T.K. Knowles
Executive producer:  John O'Grady
Executive producer:  Chuck Ryant
Line producer: Mark Walejko

Editorial: Spinach LA
Editor: Shane Reid
Assistant editor:  Sam Perkins
Post producer: Jonathan Carpio

Color: Company 3
Colorist: Sean Coleman
Producer: Alexis Guajardo

Visual effects: Method Studios
Executive producer: Stephanie Gilgar
Producer: Pip Malone
VFX supervisor: Ben Walsh
Compositing supervisor: Patrick Ferguson
Coordinators: Nicole Saccardi, Elena Bovetti
Animators: Nick St. Clair, Chris Perkowitz
Matte painter: Matt Friedlander
Rigger: Wade Ryer
FX artist: Dan Bodenstein
Lighter: Jessie Amadio
Texture artist: Jamie Bowers
Modeler: Scott Brust
Tracking lead: Lauren Van Houten
Tracking artists: Tom Stanton, Rebecca McKee
Tracking coordinator: Johnny Andow-Barker
Roto and paint supervisor: Stephanie Sweeney
Roto and paint artists:  Pam Gonzales, Nick Onstad

Music: "Make Someone Happy" by Jimmy Durante

Sound design: Lime Studios
Sound designer: Mark Meyuhas

Mix facility: Lime Studios
Mixer: Mark Meyuhas
Assistant mixer: Matt Miller

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