Schweppes on the move with Rio-style bar

Coca-Cola infiltrated a series of parties at Battersea Park over the Christmas period by teaming up with host Sodexho Prestige and installing a bar to promote the use of its mixers.

Coca-Cola infiltrated a series of parties at Battersea Park over the Christmas period by teaming up with host Sodexho Prestige and installing a bar to promote the use of its mixers. The 15sqm Schweppes Bar, created by The Works London offered mixer cocktails to client parties that ran from November to earlier this month including Mercedes and Selfridges. “The bar targeted 25-35 year olds and these Rio party-themed events capture that audience as well as being stylish occasions,” said The Works creative director of events Josh Robinson.
Tags

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free