Schweppes lends a sympathetic ear to mid-lifers

A Schweppes campaign in Argentina shows people aged around 40 explaining to the younger generation how things used to work in the old days.

Subjects include waiting 15 days to see a photo, recording music off the radio, and only being able to see by body language, not social networks, to understand if a girl liked you.

Such hardships gave us personality and the ability to appreciate the character of Schweppes, conclude the characters in the ad, which is called ‘One Day You’ll Understand’.

Brands: Coca-Cola South Latin

Agency: Del Campo Saatchi & Saatchi Argentina

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free