The Schweppes '12 Twists of Christmas' bar, taking place in Covent Garden, London on 16 December, will be hosted by cocktail aficionado Matt Whiley and his team, who are bringing insight from London hotspots Chiltern Firehouse and Peg + Patriot. Whiley will show guests how they can expand their cocktail repertoire to take their Christmas parties to the next level – from what mixer to use, to the best glasses to impress.
As well as masterclasses, guests can also enjoy a bar, where festive delights from the brand new Schweppes 12 Twists of Christmas cocktail menu will be served up by expert bartenders. Concoctions will include a shake-up of a mojito, a new seasonal take on the ever-popular G&T and prosecco with a familiar Irish twist.
This year, Schweppes toured the UK's leading music and lifestyle festivals offering the 'Mix Your Way' experience, which gave consumers the chance to customise and tailor drinks to their own palate. Tonic brand Fever-Tree has also stage a number of activations this year, including a gin garden at the Manchester Food and Drink Festival.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.