Producing creative work, adapting to remote working, keeping businesses afloat – all no mean feats during a global pandemic and economic downturn. At Publicis Groupe, chief executive Arthur Sadoun told Campaign last week that the holding company is “returning to growth earlier than expected” this year. But 2020 also saw a strong performance from some of its agencies.
These are the Publicis Groupe shops that scored highest in Campaign’s School Reports.
The media shop has one of the highest scores out of all the agencies in the reports. While every agency wants each year to be better than the last, 2020 will be a tough act to follow after an excellent new-business performance, strong awards haul and an increase in revenue, despite the curse of Covid-19.
For Digitas, one of its highlights was Samsung awarding its UK customer relationship management account to the agency after a competitive pitch. Digitas' digital expertise also proved to be an asset during the Covid-19 pandemic, during which much of the world moved online.
All things considered, it was a solid year for Leo Burnett. On the new-business front, it won six accounts including Premier Inn and Vision Express. Work for flagship brand McDonald’s continued to dazzle.
Saatchi & Saatchi
The storied ad agency marked its 50th anniversary in 2020. It kept the ship sailing with work for the likes of BT, Direct Line and EE, while it also took significant measures to improve diversity in its own business and the wider industry.