School Reports 2018: Wunderman


Type of agency & ownership:  Digital agency, owned by WPP
Nielsen billings 2017: n/s
Declared income: n/s
Total accounts at year end: 23
Accounts won: 5 (biggest: BT)
Accounts lost: 0
Number of staff: 400 (+14%)
Key personnel: Pip Hulbert, chief executive; Richard Dunn, chief strategy officer and chairman; Ian Haworth, chief creative officer; Abi Ellis, executive creative director
Star player: Struan Wood, experience designer

Not many agencies have transformed in a year as much or as fast as Wunderman. In a fervour of reorganisation and streamlining, WPP merged its ecommerce consultancy Salmon into Wunderman and launched Wunderman Commerce. The group also merged global digital agency Possible with Wunderman in July, bringing a flood of new talent. And the agency teamed up with Microsoft to launch Wunderman AI.

Global chief technology officer Stephen Pretorius took the newly created role of UK group chief executive to lead the united offering.

Alongside this global activity, the agency also settled its UK leadership team. It promoted Pip Hulbert from chief operating officer to chief executive, finally replacing Chris Perry, who had left the agency two years earlier. Richard Dunn took on the additional role of chairman, and Abi Ellis joined as UK executive creative director, replacing Ian Haworth, who stepped up to the role of chief creative officer of UK and EMEA. Although Jo Hagger joined as managing director as a result of the merger with Possible, she left at the start of 2018.

From a new-business perspective, the year began with a bang, as Wunderman picked up BT Group’s direct and customer engagement account in February, forcing the agency to increase staff numbers. It then went on to win BT Group’s lead digital strategy account at the end of the year. Wunderman was also named lead CRM and loyalty agency for Samsung.

No wonder it was named Campaign’s Customer Engagement Agency of the Year.




9 7 8

Agency's year in a tweet

Future-ready! Big wins, the best talent, exciting partnerships, next-evolution tech with Wunderman AI and an Agency of the Year accolade.

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question


*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation



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