School Reports 2018: Publicis London

Tourism Ireland
Tourism Ireland

Type of agency & ownership:  Advertising agency, owned by Publicis Groupe
Nielsen billings 2017: £202m (-9%)
Declared income: n/s
Total accounts at year end: 74
Accounts won: 10 (biggest: n/s)
Accounts lost: 0
Number of staff: 265 (+2%)
Key personnel: Guy Wieynk, chief executive, Publicis UK and Western Europe; Karen Buchanan, chairman and chief client development officer, Publicis UK; Nick Farnhill, chief executive, Publicis London and Poke; Dave Monk, executive creative director; Dom Boyd, chief strategy officer
Star player: Our collective front-of-house team at 82 Baker Street

Things are looking up at Publicis London. Under the new leadership of Poke co-founder Nick Farnhill, who took up the reins as chief executive, and chairman Karen Buchanan, the agency has grown in stature and is beginning to carry the weight of its network name with greater confidence. The close relationship with Publicis UK sister agencies has also added breadth to its offering.

The year perhaps belonged to creative chief Dave Monk, recruited in 2016 from Grey, who made his presence felt with impressive work, from Renault’s "The ultimate test drive", showing 79-year-old Rosemary Smith driving a Formula One car, to a gorgeous film for the International Olympic Committee to promote the Pyeongchang Winter Games.

The "GoT tapestry" helped Tourism Ireland capitalise on interest around the latest season of Game of Thrones, and bagged a Grand Prix at the Eurobest Awards. However, the account subsequently went up for pitch. And while the bold Heineken "Worlds apart" campaign divided opinion, it got people talking.

Publicis London filled a key position with the hiring of Adam & Eve/DDB’s Dom Boyd as chief strategy officer, while creative talent arrived from far-flung shores in the form of Polina Zabrodskaya from Russia, Sandra Bold from Romania and Victor Bustani and Ricardo Porto from Brazil.

New-business wins reached double figures in 2017, including a global account for Airbus and pan-European duties for Lastminute.com.

Big things are expected in 2018 – and retaining Tourism Ireland would be a good start.

SCORE THIS YEAR

SCORE LAST YEAR

SELF RATING

7 7 7

Agency's year in a tweet

New faces, team changes. Sparked debate on openness. Proved age is just a number. Spun 77m GoT tapestry. Gave light to refugee camps.

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question

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*indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation

 

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