School Reports 2018
[Extended edition]
The7stars



    The7stars



    Type of agency & ownership:  Independent media planning and buying agency
    Nielsen billings 2017: £246m (+15%)
    Declared income: n/s
    Total accounts at year end: 132
    Accounts won: 31 (biggest: Ladbrokes Coral)
    Accounts lost: 6 (biggest: Trainline)
    Number of staff: 190 (+27%)
    Key personnel: Jenny Biggam, founding partner; Gareth Jones, managing partner; Liam Mullins, managing partner; Nick Maddison, managing partner
    Star player: Florence, happiness ambassador (our office dog)

    Year in review

    One word stands out above all others when evaluating the recent performance of the7stars: momentum. The UK’s biggest independent media agency enjoyed what it claims has been its "best year yet", winning £106m-worth of new business, from clients including Ladbrokes Coral, Deliveroo, mytaxi and Laterooms.

    On top of being crowned Campaign’s Media Agency of the Year, the7stars took three golds at the Media Week Awards, and a top 20 place in The Sunday Times "Best Companies to Work For" ranking, highlighting its innovative attitude to employee development and wellbeing.

    Many envy frontwoman Jenny Biggam’s panache at using key industry debates to promote her agency’s USP, not least the on the issue of transparency. In February, for instance, the7stars became the first agency to publicly sign up to ISBA’s tougher framework contract.

    On the work front, the7stars can point to helping Ed Sheeran break a host of chart records, using clever techniques on YouTube and Snapchat to promote his album, ÷. Suzuki’s partnership with ITV’s Ant & Dec's Saturday Night Takeaway also bore fruit; the marque boosted sales by 5%.

    However, in May, chief strategy officer Dino Myers-Lamptey departed for MullenLowe Mediahub. He was replaced by Simon Harwood, who joined from PHD as head of strategy. In addition, the7stars’ very public bet on Danish AI media company Blackwood Seven proved a dud, after it closed the doors of its UK office in December.

    Nevertheless, it would be a brave move to bet against the7stars building yet more momentum in 2018.

    Agency's Year In A Tweet


    "We only need 42 characters. We smashed it."

    Scores


    Score this year: 9
    Score last year: 8
    How the agency scores itself: 9
    Management strength: 8
    Creativity: 9
    Innovation: 9
    New business: 9
    Diversity: 8

    Business performance and accounts

    Gross income

    Latest: £15.0m
    Previous: £13.2m
    Change: 13.7%

    Operating profit

    Latest: £2.5m
    Previous: £2.3m
    Change: 6.3%

    List of total accounts

    Retained:

    2 Sisters Food Group

    Abundance

    Addison Lee

    Affordable Art Fair

    Ancestry.co.uk

    Bacs payments

    Bauer Radio

    Black Butter Records

    Boux Avenue

    Bulldog Skincare

    Capital One

    Carspring

    Challs

    Child's Farm

    Cockburns

    Cooking Vinyl

    Crocs Europe

    Deliveroo

    Discovery Networks

    Dogs Trust

    DriveNow

    Dune London

    Eat

    Feather and Black

    Folli Follie

    Formula E

    Froneri (R&R – Kelly’s, Nestlé Ice-creams, Fab, Maxibon)

    Gala Coral

    Genius Bread

    Global Live

    Global Talent

    Go Outdoors

    Graze

    Gumtree

    Gymbox

    Hilco Capital

    HMV Retail

    Home Retail Group (Habitat)

    Hoseasons

    Iceland Food

    Iceland Bingo

    Ignition

    Infirst Healthcare

    Insanity Records

    Jack Wolfskin

    James Villas

    Jessops

    Jigsaw

    Johnston Press

    Kallo Foods

    Kilamanjaro Records

    Kitbag

    Kobalt Records

    Ladbrokes

    Laterooms

    Le Creuset

    Links

    London Southend Airport

    London Theatre Company

    Lotus

    Lucid

    McArthurGlen

    Mencap

    Mentholatum (Deep Heat, Deep Freeze, Deep Relief)

    Ministry of Sound

    Multiyork

    My 1st Years

    My Builder

    Mytaxi

    National Art Fund

    Nelsons

    New Scientist Live

    New State Entertainment

    Nintendo

    Olivia Burton

    On the Beach

    One Little Indian Records

    Orbis Investment

    Panini UK ltd

    Papa John's

    PGA Tour, inc

    Pizza Express

    Playlister

    Propeller Recordings

    Prostate Cancer UK

    Rana Pasta

    Renegade Records

    Republic of Music

    Robert Dyas

    Robinson Young

    Royal Horticultural Society

    Royal Marsden

    Ryman

    Sage Cookwear

    Sandals

    Save the Children

    Scottish Power

    Senet

    Sofology

    Sony Music

    Soundcrash

    Squarespace

    Superbreak

    Supercell (Clash of Clans, Clash Royale, Boom Beach)

    Suzuki

    Suzuki Motorcycles

    Tap Music

    Tapi Floors & Carpets

    Techstyle (Fabletics & Just Fab)

    The Foundling Museum

    Timex

    Towergate Insurance

    Up at the O2

    Urban Fresh Fruits (Bear Nibbles & Urban Fruit)

    Victoriaplum.com

    Volac (Upbeat)

    Vue

    Wagamama

    Warner Music

    Warp Records

    Whiteley

    Winefathers

    Wyevale Garden Centres

    Yardley

    Yellowtail

    Zizzi

    Project:

    Cityjet

    Greene King

    Hostelworld

    Landal Greenparks

    Secret Garden Party

    Under Armour

    Top three spending accounts: 

    Ladbrokes Coral Group (n/s)

    Iceland (n/s)

    Suzuki (n/s)

    Number of retained accounts: 126
    Number of accounts that are projects: 6
    Biggest win: Ladbrokes (£20m)
    Biggest loss: Trainline (£2.5m)

    class="cms-h cms-p">

    Diversity

    Awards

    Haymarket award wins


    Media Week Awards: 5

    Start Your Free 30-Day Free Trial

    Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

    Become a subscriber

    GET YOUR CAMPAIGN DAILY FIX

    Don’t miss your daily fix of breaking news, latest work, advice and commentary.

    register free