School Reports 2018
[Extended edition]
Joint



Joint



Type of agency & ownership:  Independent creative agency
Nielsen billings 2017: £35m (-25%)
Declared income: n/s
Total accounts at year end: 19
Accounts won: 3 (biggest: TripAdvisor)
Accounts lost: 1 (UKTV)
Number of staff: 49 (no change)
Key personnel: Damon Collins, founder; Richard Exon, founder; Lori Meakin, founder
Star player: Catarina Teixeira, finance assistant

Year in review

With the death of the independents long forecast but never realised, agencies such as Joint, which celebrated its fifth birthday last year, are still happily doing their own thing.

The independent route will always be as risky as it is exciting, especially when, as in Joint’s case, the mighty Amazon is such an important prop to the business. So, hats off to the agency for work that’s not only given Amazon a human face (research released last year showed its "Priest and imam" spot to have been the most effective Christmas campaign of 2016), but provided Joint with a calling card that couldn’t be bettered.

It is to be assumed that the "Amazon effect" won’t have gone unnoticed at TripAdvisor, which hired the agency to create work for at least nine key international markets. Its stock is also clearly rising within Amazon which, last year, assigned Joint to the global launch of Amazon Music, its global music service, using poster sites in some of the world’s biggest cities.

Not everybody is buying what Joint is selling, though. The agency lost out to Fold7 in the race for Rightmove’s £8m creative account and to Grey London for Which?. Yet even making the shortlists for such business suggests an agency well able to hold its own at this level. Indeed, the £4m UKTV account went only after Joint had helped the company establish an in-house creative operation. Meanwhile, work on TSB continues apace, Vue has a wide range of briefs to be met and Kettle Chips is gearing up to launch a Europe-wide campaign through the agency.

Getting included in more big pitches – and winning them – will be the challenge for 2018.

Agency's Year In A Tweet


"As seen in New York, London, LA, Tel Aviv, Las Vegas, Copenhagen, Oslo, Stockholm, Miami, San Francisco, Hamburg, Berlin and Vienna."

Scores


Score this year: 6
Score last year: 7
How the agency scores itself: 8
Management strength: 7
Creativity: 7
Innovation: 6
New business: 5
Diversity: 5

Business performance and accounts

Gross income

Latest: n/s
Previous: n/s
Change: n/s

Operating profit

Latest: n/s
Previous: n/s
Change: n/s

List of total accounts Retained:

TSB

Thatchers Cider

Vue

C&G

Kettle Foods

Projects:

Amazon Corporate

Amazon Prime

Amazon Fashion

Amazon Music

Rio

TripAdvisor

Badger Ales

Metcalfe’s Skinny Popcorn

Hall & Woodhouse

ECP

Tommy’s

Breast Cancer Care

Google

Royal Marsden Cancer Charity

Top three spending accounts:

TSB (£40m)

Amazon (£15m)

Kettle Foods (£7m)

Number of retained accounts: 5
Number of accounts that are projects: 14
Biggest win: TripAdvisor ($25m)
Biggest loss: UKTV (£4m)

Diversity


Awards

Haymarket award wins


0

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free