School Reports 2018
[Extended edition]
Havas London



Havas London



Type of agency & ownership:  Integrated agency, owned by Havas
Nielsen billings 2017: £79m (-30%)
Declared income: n/s
Total accounts at year end: 23
Accounts won: 10 (biggest: RB)
Accounts lost: 1 (Chivas)
Number of staff: 220 (+3%)
Key personnel: Xavier Rees, chief executive; Ben Mooge, executive creative director; Mark Sinnock, chief strategy officer; Clare Hutchinson, executive strategy director; Lisa De Bonis, executive digital director
Star player: n/s

Year in review

Last year, Campaign challenged Havas to win some sexy new clients to show off the flair of its executive creative directors, Ben Mooge and Andy Sandoz. Notwithstanding the departure of Sandoz, who had joined when the agency acquired Work Club four years ago, everything seems to be on the right track.

Havas won 10 accounts, kicking off the year by nabbing Carling from independent agency Creature. Carling owner Molson Coors also appointed Havas to work on its Rekorderlig cider and Doom Bar beer.

RB-owned Air Wick, Clearasil and Finish followed shortly after from Droga5 New York, which had held the first two, and Wieden & Kennedy, which had held the latter, although it is worth noting these had previously been with Havas.

For existing clients, Havas continued its excellent campaign for Heathrow Airport with the heartwarming story of the homecoming of a pair of bears for Christmas.

The rest of adland should look to Havas as a serious rival, especially given its hiring spree, which included the recruitment of 101’s Clare Hutchinson as executive strategy director.

Times remain tough in the market, and Havas suffered accordingly, with group chief executive Yannick Bolloré pointing to spending cuts by major clients including Unilever and Procter & Gamble. UK chief executive Xavier Rees will need to step things up if Havas London wants to be on a similar playing field to his former employer Adam & Eve/DDB.

Agency's Year In A Tweet


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Scores


Score this year: 7
Score last year: 6
How the agency scores itself: 7
Management strength: 7
Creativity: 6
Innovation: 7
New business: 7
Diversity: 5

Business performance and accounts

Gross income

Latest: £23.3m
Previous: £18.2m
Change: 28.00%

Operating profit

Latest: -£6.5m
Previous: -£4.6m
Change: -40.50%

List of total accounts Retained:

Carl F. Bucherer

Citroen

Credit Suisse

EDF

Dot London

Dubai Expo 2020

Ella’s Kitchen

GSK (Aquafresh, Otrivin, Biotene, Voltaren, Physiogel, Oilatum, Fenistil, Lamisil, Zovirax, Piriton)

Heathrow

Heathrow Express

Jury’s Inn

McLaren

Molson Coors (Carling, Rekorderlig, Doom Bar)

Nutricia

Pernod Ricard (Ballantine’s)

Peugeot

RB (Airwick, Bonjela, Cilit Bang, Durex, E45, Gaviscon, Lemsip, Mr Sheen, Optrex, Vanish, Clearasil, Finish)

Source

Unilever (Dove, VO5)

Projects:

Huawei

Rolls-Royce

Kraft Heinz

Harrison’s Fund

Top three spending accounts:

RB (n/s)

GSK (n/s)

Molson Coors (n/s)

Number of retained accounts: 19
Number of accounts that are projects: 4
Biggest win: Carling/Molson Coors (n/s)
Biggest lost: Chivas (n/s)

Diversity


Awards

Haymarket award wins


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