School Reports 2018
[Extended edition]
Adam & Eve/DDB



Adam & Eve/DDB



Type of agency & ownership:  Creative agency, owned by DDB Europe (part of Omnicom Group)
Nielsen billings 2017: £334m (+11%)
Declared income: n/s
Total accounts at year end: 69
Accounts won: 11 (biggest: Sky Sports)
Accounts lost: 1 (Bulmers)
Number of staff: 429 (+6%)
Key personnel: Rick Brim, chief creative officer; Tammy Einav, joint chief executive; Mat Goff, joint chief executive; Alex Hesz, chief strategy officer; Anthony Falco, chief production officer
Star player: Fernando Libreros, security officer

Year in review

History was made when Adam & Eve/DDB became the first agency to be awarded Campaign’s Agency of the Year for four consecutive years, proving that the new management team – Rick Brim, Tammy Einav, Mat Goff, Alex Hesz and Anthony Falco – has what it takes.

Brim ensured the agency continued its outstanding work, stepping it up a gear by featuring Naomi Campbell lip-syncing to Wham Rap! for H&M and having Cristiano Ronaldo perform a new football move for the Fifa 18 video game. A slew of Christmas ads, including "Moz the monster" for John Lewis and "Snowed in" for Waitrose, once again impressed.

The agency didn’t fall short on the awards front either, being named Effective Agency of the Year by APG, Campaign Big Agency of the Year, British Arrows Agency of the Year and One Show Agency of the Year. That’s not to mention the 24 gongs the shop landed in Cannes, the highest for a UK agency in 2017, though it failed to bring home a Grand Prix.

On the new-business front there were 11 wins including Max Factor, snatched from Leo Burnett, EA Sports Fifa from Wieden & Kennedy Amsterdam and Radox from Droga5. There was just one loss, cider brand Bulmers, which went to Ogilvy & Mather.

Co-founders David Golding, James Murphy and Ben Priest also picked up a windfall last year – Campaign estimates £110m was shared between the trio and Jon Forsyth, who left in 2017. Priest has since announced his departure. Rivals will have to roll up their sleeves if they want to pip Adam & Eve/DDB to another Agency of the Year win in 2018.

Agency's Year In A Tweet


"#Unprecedented. 1st yr of new leadership team. AOTY for 4th yr. Top UK agency at Cannes. APG AOTY. Plus a sprinkling of Ronaldo, Naomi & Moz"

Scores


Score this year: 9
Score last year: 9
How the agency scores itself: 9
Management strength: 9
Creativity: 9
Innovation: 8
New business: 8
Diversity: 4

Business performance and accounts

Gross income

Latest: £94.8m
Previous: £84.9m
Change: 11.60%

Operating profit

Latest: £25.0m
Previous: £21.6m
Change: 15.90%

List of total accounts Airwaves

Alberto Balsam

Amstel

Android

Aviva

Bear Nibbles

Bell’s

Bovril

Brut

Budweiser Ireland

Bulldog

Cardhu

Carte D’Or

Colman’s

Desperados

Deutsche Telekom

EA Sports FIFA

ExxonMobil

Financial Times

Foster’s

Google Pixel

Google+

Government: HMRC

Greenies

GWR

Haig Club

Halifax

Harvey Nichols

Hertz

Iams

International of Committee of the Red Cross

John Lewis

John Lewis Insurance

John Smith’s

Lactalis

Lloyds Bank

Lockets

Maille

Marmite

Max Factor

McCain Foods

Pears

Pepsi Lipton International

Radox

Royal Canin

Samsung

Save The Children

Skittles

Sky Mobile

Sky Sports

Smithwick’s

SSE

Starburst

Strongbow

Sunsilk

Tanqueray

Temptations

The AA

The Singleton

The Telegraph

Virgin Atlantic

Volkswagen

Volkswagen Commercial Vehicles

Waitrose

Wall’s

YouTube

Top three spending accounts:

Samsung (n/s)

Volkswagen (n/s)

Unilever (n/s)

Number of retained accounts: 66
Number of accounts that are projects: 2
Biggest win: Sky Sports (£20m)
Biggest lost: Bulmers (n/s)

Diversity


Awards

Haymarket award wins


Campaign Big Awards: 5

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