School Reports 2017: Brothers and Sisters


Score: 6
Last year: 6

How the agency rates itself: 7

It was a decent 2016 for Brothers and Sisters.

The agency retained all of its clients and added price-comparison website uSwitch towards the end of the year.

Brothers and Sisters proved it could produce interesting creative work with its launch campaign for subscription TV service Sky Q, which Sky said was its biggest campaign yet. The spot showed scenes from Avengers: Age of Ultron and Peppa Pig on a TV that then morph into droplets and splash through people’s homes before reassembling on different screens. It is a well-crafted and visually arresting piece of work.

The shop also created "Tumbleweed" for cinema house Pearl & Dean, which explored the life of a "tumbleweed trainer" for westerns, as well as some nice work for Center Parcs, including one at the start of 2016 that showed bears reconnecting with nature on holiday. However, Brothers and Sisters will have to wait until next month to find out if it has lost the Center Parcs account after the brand called a review at the beginning of this year.

Brothers and Sisters was the sixth-most-shortlisted agency at the 2016 Campaign Big Awards (and won a silver gong) with its work for a surprising client: payday loan brand Sunny. The "Life support" campaign positioned Sunny as the place to go when you need a bit of cash in an unexpected emergency.

Meanwhile, executive creative director Andy Fowler entered the diversity debate by pledging to have at least one female director on every shortlist for any TV production job.

To really progress, Brothers and Sisters now needs to secure another high-profile client, particularly after Dixons Carphone consolidated its advertising with Abbott Mead Vickers BBDO in February.

How the agency describes its year in a tweet

Revolutionary. We’re now uniquely regarded as creatively world class across Content, Digital, Advertising and Design for all clients.

Score key: 9 Outstanding 8 Excellent 7 Good 6 Satisfactory 5 Adequate 4 Below average 3 Poor 2 A year to forget 1 Survival in question

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