School Reports 2016: Adam & Eve/DDB

John Lewis
John Lewis

For the second year in a row, almost everything Adam & Eve/DDB attempted went its way.

The agency added 12 new clients in 2015. It snared Lloyds Bank from the founders’ alma mater, Rainey Kelly Campbell Roalfe/Y&R, and broke Lucky Generals’ hearts by convincing Waitrose to house its ad account alongside John Lewis for the first time. It is testament to the strength of those two wins that Aviva’s £16 million business is relegated to third place in its list of new clients.

Other victories included H&M and The Football Association, as well as additional briefs from Unilever, Diageo and Heineken.

Among the work highlights were the "man on the moon" Christmas spot for John Lewis and "tiny dancer" for the retailer’s insurance division. A seven-minute film for H&M starring David Beckham and Kevin Hart was genuinely funny and there was another great Christmas ad for Mulberry. For Harvey Nichols, Adam & Eve/DDB deployed the risky tactic of using footage of actual shoplifters to get people to sign up to its loyalty scheme.

Early on in 2015, Adam & Eve/DDB promoted Richard Brim to executive creative director. In November, it elevated two duos to heads of account management and planning. The fact that two of those promoted are female is encouraging, given that Adam & Eve/DDB’s top two tiers of management contained one of the smallest percentages of women of any creative shop in the recent IPA/Campaign survey.

Last year was another brilliant one for Adam & Eve/DDB. Can the agency really do it all over again in 2016? It’s bound to give it a good go.

How the agency rates itself: 9

"Twelve new clients including Aviva, Waitrose, Lloyds Bank and H&M. Brilliant creative work including John Lewis Insurance "tiny dancer", Harvey Nichols "shoplifters", H&M "becoming Beckham" and Android "#andproud". And five Christmas campaigns for John Lewis, Waitrose, Temptations, Mulberry and Harvey Nichols. Back-to-back Campaign Agency of the Year wins and the top UK agency at Cannes for the second year running."

Adam & Eve/DDB
Type of agency Advertising
Company ownership Omnicom
Nielsen billings 2015 £270m
Nielsen billings 2014 £252m
Declared income n/s
Total accounts at year end 55
Accounts won 12 (biggest: Lloyds Bank)
Accounts lost 3 (biggest: Sony Mobile)
Number of staff 370 (+15%)
Women in senior management 5%
BAME staff in senior management 5%
Key personnel James Murphy, chief executive
David Golding, chief strategy officer
Ben Priest, chief creative officer
Jon Forsyth, chief comms strategy officer

Score key: 9 Outstanding  8 Excellent  7 Good  6 Satisfactory  5 Adequate  4 Below average  3 Poor  2 A year to forget  1 Survival in question

Footnote: *indicates where agencies claim the corporate governance constraints of the Sarbanes-Oxley legislation.

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