Schick Hydro Groomer 'Welcome Back' by JWT New York

Schick "Welcome Back" by JWT New York.
Schick "Welcome Back" by JWT New York.

The razor-maker's cheeky play for men who need to trim the south lawn

Schick on Monday whipped out a new music video aimed at convincing men that ladies prefer them well-trimmed from head to toe.

The sequence, which was created by JWT New York, includes women’s reactions to the main character’s unkempt private spaces as well as his new resolve to get a firmer grasp on the "crib in [his] pants."

Campaign credits

Client: Schick
Agency: JWT New York
Executive Creative Director: Sarah Barclay
Creative Directors: Josh Rubin, Chad Baker, Larry Silberfein, Mary Warner, Billy Faraut
Planner: Jonathan Disegi
Head of Production: Lisa Setten
Producer: Jacob Vogt
Director of Music: Paul Greco
Music Producer: Matt Nelson
Project Manager: Eddie Myles
Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Amy Achenbaum, Angela Gonzalez
Client Team: Jeffrey Chapman, Kathleen Shanahan, Matt Rader, Hilary Daly, Melissa Murphy
Director: Jared Eberhardt
Production Company: Partizan
Post-Production: Mass Market
Editing House: Final Cut NY (Editor – Betty Jo Moore)
Music House: Ring the Alarm
Media Agency: MEC

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