The ‘Handbags and gladrags' appeal debuted this week in the paper, fronted by Holby City star Amanda Mealing. It aims to raise £30,000 for Save the Children.
It is part of the charity's Every One campaign, which launched on 5 October with outdoor and press ads as well as social media and cinema activity. The global campaign is intended to raise awareness of the plight of children around the world over the next five years and cut child deaths by two-thirds a year by 2015. It is estimated that £25bn is needed to reach this target.
Separately, the charity has launched its Diwali Wish List campaign with media planning and buying through All Response Media. The gift campaign, which has been created by creative agency Flourish, will involve an online marketing push with additional offline support.