Save the Children takes the unboxing trend to sobering levels with first global video series

On International Children's Day, campaign sheds light on violence, early pregnancy and child labor.

In conjunction with International Children’s Day on June 1, non-profit Save the Children worked with Weber Shandwick to use the unboxing trend to shed light on the shocking truths children face around the world in its first global video series called "Unbox." In three one-minute videos and a 1:37 compilation video, three children "unbox" toys that are not quite what they expect. Their giddiness and excitement are replaced with weighty realization when they see the toys represent violence, early pregnancy and child labor. The series corresponds to the non-profit’s first "End of Childhood" report which compares the best and worst countries for children. 


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