The store, which launchs on 11 November and runs until 21 December, will encourage charity purchases of festive knits to support Save the Children’s Christmas Jumper Day campaign, taking place on 12 December. Beyond Retro has pledged to sell 10,000 jumpers and donate £1 to the charity for every piece sold.
The retailer promises a mix of cute and kitsch woolly offerings, from Nordic pullovers to nana-style knits, as well as an exclusive range produced in-house from its Beyond Retro Label range. The store will also stock a selection of vintage-inspired secret Santa gifts.
Douglas Rouse, director of corporate partnerships at Save the Children, said: "We’re thrilled that Beyond Retro is supporting Save the Children’s 2014 Christmas Jumper Day. The range of festive knits is fantastic and what’s best is that the money donated from each jumper sold will support our much-needed work to help the world’s most vulnerable children."
Kate Peters, managing director at Beyond Retro, added: "As the Beyond Retro brand continues to evolve and develop we’re constantly looking at extending our offering. Our customers are as diverse as the areas that our stores occupy and Old Street, with its unique mix of independent businesses, creative industries and office workers, is an obvious location.
"We’ve been championing the outrageous Christmas jumper for many years now and are delighted to be partnering with Save the Children’s Christmas Jumper Day. This year our customers can make a sustainable fashion choice by wearing a vintage jumper, whilst also supporting a charitable cause."
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