Save the Children is the 2014 charity partner of The Color Run, a 5km family-friendly fun run taking place at various locations around the UK. The first Color Run events were held in London on 1 June and Manchester on 5 July. The remaining events will be staged at Sunderland on 20 July, Birmingham on 16 August, Belfast on 23 August and Brighton on 20 September
Agency Because is working on the interactive experience that echoes the brand values of both the charity and the host event.
Runners at the post-race ‘Finish Festival’ will be invited to work together to make their mark on the canvas and show their support for Save The Children, helping create a vibrant giant artwork as the colours are filled in.
Whilst runners are working on the canvas, brand ambassadors will explain the work of Save The Children, offering members of the public the opportunity to become regular donors, while also inviting them to contribute on the spot. People will also be able to make an instant pledge via text.
Sharon Richey, chief executive at Because, said: "Save The Children saves and transforms the lives of young people across the world. The Color Run events are a unique celebration of health and happiness. We’re thrilled to be creating fun and raising awareness of both these fantastic causes".
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