Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save the Children.
The 106-second spot, created by the U.K. agency Don't Panic, features a group of journalists "investigating" various sightings of superheroes and asking real children about those who have saved them.
The kids' comments include, "I saw him fly," "She flies with the clouds and brings water" and "He came and destroyed the mosquitoes." Another child says, "She came, and now we have a new baby sister."
The end copy reads. "Every child deserves a superhero. Join our fight to save children’s lives."
This story first appeared on marketingmagazine.co.uk.