A Sausage Santa Claus takes shape in animated Droga5 spot

Johnsonville employees tell the tale of their new meat-focused mascot, Carl

Employees of the sausage company Johnsonville create a communal story about a modern folk hero in a new campaign from Droga5. "Carl" the Great Bratsgiver speeds about on his motorcycle delivering grilled sausages to good boys and girls (and probably putting poor Abe Froman out of business). A three-minute ad details Carl’s other amazing abilities, as made up on the spot by Johnsonville employees. On National Bratwurst Day (August 16, apparently), the company held the first annual Bratsgiving at a YMCA in Kansas City, MO, giving away free sausages, as well as a donation for kitchen renovations at the facility.

Credits

Agency
Creative Chairman
Chief Creative Officer
Group Creative Director
Associate Creative Director
Associate Creative Director
Junior Copywriter
Junior Art Director
Executive Design Director
Design Director
Designer
Chief Creation Officer
Executive Producer
Associate Broadcast Producer
Head of Interactive Production
Executive Interactive Producer
Associate Interactive Producer
Social Producer
Head of Art Production
Senior Print Producer
Junior Art Producer
Senior Retoucher
Global Chief Strategy Officer
Group Strategy Director
Senior Strategist
Group Communications Strategy Director
Communications Strategist
Data Strategy Director
Group Account Director
Account Director
Account Supervisor
Associate Account Manager
Project Manager
Production Company
Director / DOP
Line Producer
Editorial
Studio Coordinator
Post Production
Sound
Mixer
Animator