Saucony has launched its first work with The Community New York.
"We Who Run" underscores the message that "running is not an individual sport," but a collective community of diverse voices, beliefs, attitudes, and personalities.
The campaign comes to life through a four-episode content series featuring a group of influential runners from all over the world. It follows the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what the sport means to them. The content was shot over two days.
Campaign elements include online live video, digital display, social, and print.