SapientNitro promotes Nigel Vaz to CSO

Nigel Vaz.
Nigel Vaz.

The 15-year SapientNitro veteran will develop strategy for the division's role in Publicis Groupe

Nigel Vaz, SapientNitro senior vice president and managing director for Europe, is to take on additional global responsibilities as its chief strategy officer.

He will report to CEO Alan Wexler and work with the leadership team to develop the business based on geography, service offering and industry focus.

Vaz, who has worked at SapientNitro for 15 years, will "play a key leadership role in developing and executing SapientNitro’s global business strategy and identifying market opportunities."

During his time at the company, Vaz headed Sapient Interactive in Europe, which rebranded to SapientNitro, and led its 2011 acquisition of Digital and Direct. He is credited with building the agency from a start-up into one of the UK’s biggest shops.

Publicis Groupe acquired Sapient for £2.3 billion ($3.6 billion) in February to create Publicis.Sapient, which incorporates SapientNitro, Razorfish, Rosetta and DigitasLBi.

In 2014, Publicis Groupe CEO Maurice Lévy described Sapient as a "crown jewel" and said the holding company would accelerate its objective of generating more than 50% of revenue from digital by 2018.

Sapient said Vaz will be "instrumental" in developing strategy for SapientNitro as part of Publicis.Sapient and the wider Publicis Groupe.

"Our clients face challenges including elevated consumer expectations, changing business models and cost pressures," Wexler said.

"Nigel has an outstanding track record in evolving SapientNitro ahead of the market and I am thrilled to have him spearhead the agency’s strategy for serving our clients’ fast-changing needs."

This article first appeared on

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