Shoemaker Sanuk continues to reach beyond its core audience with two humorous new spots in its "Never Uncomfortable" campaign.
Created by Los Angeles agency Ignited, "Drummer Boy" and "#1 Fan" both portray the foibles of a feckless heavy-metal band from two different perspectives: the group’s drummer and the lead singer’s girlfriend. Both recognize the band’s limited talent and appeal — happily, the comfort of Sanuks makes even a loud and awkward evening in an empty bar bearable.
The campaign also includes Pandora and Spotify radio spots, search, and partnerships with YouTube personalities.
Campaign credits
Client: Sanuk
Agency: Ignited
Creative director: Graham Simon
Associate creative director: Karin Djelaj
Senior art director: Jeremy Carson
Senior copywriter: Dan Elmslie
Photographer: Tyler Gray
Production house:Original Films
Director: Tom DeCerchio
Executive producer: Joe Piccirillo
Producer: Dennis McCollough
Director of photography: Michael Bonvillian
Editor: Jonathan Del Gatto
Music: Sebastian Robertson at We the People
Sound design/audio mix: Sonic Magic
