Santander, Telefonica and Thomas Cook to open up on how digital advances are turning marketing on its head

Santander's Rachel Baynes will discuss the brand's use of user-generated content
Santander's Rachel Baynes will discuss the brand's use of user-generated content

Leading marketers from Santander, Telefonica and Thomas Cook will reveal how they have used immersive ad formats, user generated content and innovative partnerships to transform their marketing.

They will present at Campaign Brand Exchange, a two-day event that matches senior in-house marketers with digital agencies and experts. Held in the luxurious Oakley Court in Windsor on 29 and 30 June, the event has a limited number of complimentary places available. Book your place here.

Rachel Baynes, UK head of marketing communications at Santander, will take the audience behind the scenes on the creativity and craft behind the bank’s new marketing campaign, which uses user-generated video content.

Daniel Rosen, global director of advertising at Telefonica, will look at the spate of recent acquisitions by telcos of adtech companies, discussing what telcos have to offer brands and customers in this space and how new immersive formats are making digital experiences better for all.

Stuart Adamson, group head of media and partnerships at Thomas Cook, will reveal how the travel brand has transformed data into innovative partnerships with its hotels, airlines, tourist boards and others that run across online, social, in store and inflight.

And Jim Warren, marketing director at Bloom & Wild, will reveal how the flower delivery service has used narratives to maximise the effectiveness of its Facebook advertising.

Campaign Brand Exchange is intended for senior client marketing and communications professionals at brands, with significant purchasing responsibility and significant annual digital, marketing or communications spend.

Passes include accommodation at the hotel, full access to all of the content sessions, pre-arranged one to one meetings with leading suppliers, extensive networking opportunities and a place at the event’s gala dinner and drinks reception.

Guests will have access to all of the venue's facilities, which include a fully equipped gym, indoor pool, steam room, sauna, jacuzzi, tennis court, nine hole golf course, snooker room and complimentary bike hire.

Find out more here and register here.

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