San Miguel calls review of advertising in Europe

San Miguel: works with the WPP-owned SCPF in Spain
San Miguel: works with the WPP-owned SCPF in Spain

San Miguel is holding a review of its European advertising account.

The beer brand, owned by Mahou San Miguel, currently works with the WPP agency SCPF in Spain. 

Carlsberg distributes San Miguel in the UK. In June last year, the brewer commissioned LBi to create a social media and branded content campaign for the San Miguel Fresca variant after appointing the agency to work ondigital initiatives.

In 2011, San Miguel launched a TV campaign in the UK, by Saatchi & Saatchi, that introduced a new brand strategy and the endline "Una vida bien vivida", which means "a life well-lived".

A spokeswoman for Mahou San Miguel had not returned requests for comment as Campaign went to press.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free