Samuel L. Jackson, Spike Lee, Charles Barkley hit the road for Capital One

March Madness campaign sends the gang on a "Road Trip to the Final Four"

Samuel L. Jackson, Spike Lee and Charles Barkley take a "Road Trip to the Final Four" in a new campaign from Capitol One. In the first ad in a four-part series, the "Best Friends" set off for their trip, all dressed like Lee, in Day-Glo green outfits and glasses. Along the way, they discuss new nicknames for Barkley ("Slam-Chunk"), sing their favorite song ("Escape") and tease the basketball hall of famer when he can’t shoot change into a toll basket. This is the second "Road Trip" ad series the trio has starred in for the bank. Last year, Barkley misread directions to Indianapolis and instead took the trio to Annapolis, Md.

Credits

Agency
Client
EVP, Chief Creative Officer
Group Creative Director, AD
Group Creative Director, CW
Associate Creative Directors, AD
Associate Creative Directors, CW
EVP, Director Integrated Production
Executive Producer
Associate Producer
Production Manager
Talent/Music Manager
SVP, Integrated Brand Leader
Account Director
Account Supervisor
Strategy Director
Director
Production Company
Editing Company
Executive Producer
Producer
Finishing/Visual Effects
Executive Producer
Visual Effects Supervisor
Colorist
Audio Engineer

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