March Madness campaign sends the gang on a "Road Trip to the Final Four"
Samuel L. Jackson, Spike Lee and Charles Barkley take a "Road Trip to the Final Four" in a new campaign from Capitol One. In the first ad in a four-part series, the "Best Friends" set off for their trip, all dressed like Lee, in Day-Glo green outfits and glasses. Along the way, they discuss new nicknames for Barkley ("Slam-Chunk"), sing their favorite song ("Escape") and tease the basketball hall of famer when he can’t shoot change into a toll basket. This is the second "Road Trip" ad series the trio has starred in for the bank. Last year, Barkley misread directions to Indianapolis and instead took the trio to Annapolis, Md.