Samsung shows how fans can 'Be There' at the Olympics

The Community's spot brings people together for the global event.

The Tokyo Olympic Games will go on without fans in the stands, but people can still get up close to the action. 

The spot "Be There" shows various people tuning into the event on their Samsung devices from around the world. One woman watches a sprinting competition during her subway commute, a man watches a basketball game while on a hike and children in a classroom are transported on a boat during a sailing competition. The short film also shows how skateboarding prodigy Sky Brown’s Samsung phone keeps her connected to her dad during the games.

The Community has worked with Samsung for the past two years with a primary focus on the Hispanic market. The partnership expanded globally in 2020 making "Be There" one of The Community’s first campaigns for Samsung Global Mobile.

Credits

Agency
Founder & CCO
VP, Executive Creative Director
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Group Strategy Director
Global Strategy Lead
Associate Connections Director
EVP, Global Business Lead Publicis Groupe
SVP, Global Account Director
Senior Brand Lead
EVP, Head of Integrated Production
SVP, Executive Producer
Business Affairs
Production Company
Director

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