The Developer ad features a version of 16-year-old Lorde's single Royals being sung by a series of children in a post-apocalyptic style city landscape.
Filmed on the streets of Barcelona, the two-minute spot ends with the youngsters running onto a field awaited by Argentine footballer Lionel Messi, who plays for FC Barcelona.
It follows Samsung's first film in the Design Your Life campaign - set to singer/songwriter Annie Lennox's "Sweet Dreams".
Client: Samsung
Agency: Leo Burnett
