Samsung pushes camera to fashion crowd with Condé Nast style blog

Samsung: partners with Condé Nast for digital campaign
Samsung: partners with Condé Nast for digital campaign

Samsung has partnered with magazine publisher Condé Nast for an online 'Street Style Looks, Caught on Samsung' campaign to promote the MultiView MV800 camera.

Condé Nast has arranged for four fashion photographers in four of the world’s fashion capitals to capture images of emerging street style trends with the Samsung MultiView MV800 camera.

Photographers include Jamie Baker from London and Jessie Parks from Rome, along with fashion photographers from Paris and New York.

Images will showcase the latest fashion from the winter season and will be uploaded to a dedicated Samsung Tumblr blog.

Consumers will be encouraged to upload their own "street style looks" to the Tumblr page.

In order to drive further interaction, visitors to the site will be asked to invent an animated image on Tumblr by splicing together three images to show a selection of the latest styles.

Follow Matthew Chapman on Twitter @mattchapmanuk

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free