Samsung launches rugby-focused campaign with Jack Whitehall

Jack Whitehall is the face of the campaign
Jack Whitehall is the face of the campaign

Electronics brand Samsung has today (4 September) unveiled its School of Rugby campaign, which is designed to get people excited about the game.

The campaign includes a 360-degree virtual reality experience, where rugby fans will be able to feel as though they are on the football field with star Jack Whitehall.

Viewers will granted the opportunity to immerse themselves in a rugby lesson, where Whitehall learns the rules of the sport from England rugby stars including Jason Leonard, Maggie Alphonsi, Lawrence Dallaglio, Martin Johnson and Jason Robinson.  

The campaign also includes a total of six 60-second videos that are themed around skills required in a game of rugby, such as power and speed, all of which include Whitehall and star rugby players.

They will be available for viewing online and on television from tomorrow (5 September).

BBH Sport, the sports marketing arm of global advertising agency BBH, is behind the multi-channel campaign, which encompasses television, print, in-store, digital and social.

Fans will be able to stay up to date with all School of Rugby happenings via the hashtag #SamsungRugby.

Russell Taylor, chief marketing officer, Samsung Electronics UK & Ireland, said: "The Samsung School of Rugby campaign is a key campaign for Samsung as it sees us taking our work with the RFU to the next level.

"At Samsung we believe technology can bring fans closer to their passions and we think this campaign does just that. A completely integrated piece, it allows us to deliver exciting content that will get people talking and thinking about rugby in a different way."

Whitehall added: "Rugby is a fascinating and sometimes utterly baffling sport and the Samsung School of Rugby offers a light hearted look at the game to really get people excited about rugby.

"I had to sacrifice my health and wellbeing as I battled it out against the likes of Lawrence Dallaglio and Jason Robinson but think the end results are worth it. Though I doubt Martin Johnson will want to ever see me again."

Samsung Electronics UK is the official partner of the Rugby Football Union (RFU).

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