LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.
The ad network will let advertisers to run ads across LinkedIn as well as external publisher sites that have signed up to the service.
LinkedIn said its new ad portfolio was targeted at marketers working for B2B or "high-consideration brands." It comes after the network bought B2B marketing company Bizo last August.
Another of its new products is LinkedIn Lead Accelerator, which sgements customers and targets them with ads and contents dependent on their stage in the buying cycle, both off and on LinkedIn.
Samsung and Groupon are among clients to have so far tested its tools.
Stephan Heller, head of merchant marketing for Groupon EMEA, said: "LinkedIn Lead Accelerator is helping us reposition Groupon as a marketing partner to the businesses we work with. From local restauranteurs to major national brands, we’re now able to better analyse our site traffic and identify the sectors that could provide the best leads for us to focus on."
As well as LinkedIn Lead Accelerator, the new product set includes LinkedIn Onsite Display, Sponsored Updates and Sponsored InMail.
This article first appeared on marketingmagazine.co.uk.