Samsung Galaxy "wall huggers" by 72andSunny

Samsung has released an ad lampooning the poor battery life of iPhones to promote its new handsets.

72andSunny created the spot, which shows iPhone users crowded round public plug sockets desperately trying to charge their phones.

Creative credits

Brand: Samsung
Agency: 72andSunny
Executive creative directors: Jason Norcross and Bryan Rowles
Creative directors: Barton Corley, Jan Livingston and Jason Ambrose
Copywriter: Nick Olish
Director: Michael Downing
Production company: Epoch Films