Samsung 'eclipses' rivals with Galaxy S6 campaign

Samsung: jumping on the eclipse in latest campaign
Samsung: jumping on the eclipse in latest campaign

Samsung has kicked off a campaign to mark pre-orders of its new flagship phone, the Galaxy S6.

Taking advantage of today’s solar eclipse, Samsung has themed its ad accordingly, showing two S6 handsets blocking the sun. The caption reads: "Next is all others eclipsed".

The ad is part of Samsung’s wider ‘Next is Now’ brand campaign, and will appear in print, social and outdoor.

Brand: Samsung

Agency: Cheil UK


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