Sainsbury's vs John Lewis: which Christmas ad do you prefer?

Sainsbury's vs John Lewis
Sainsbury's vs John Lewis

With all the big Christmas campaigns now on air, John Lewis and Sainsbury's have emerged as the two most talked about ads. Answer our three questions to cast your vote on which ad is the real festive winner.

We are asking: which Christmas ad do you prefer, which is the most creatively impressive and - perhaps most importantly - which campaign will actually deliver footfall and sales in the key Christmas trading period?

Watch the two ads below to remind yourself of Monty the Penguin and the Christmas truce football match, then click through to each new question.

Who gets your vote?

Do you prefer the John Lewis or the Sainsbury's Christmas ad?
John Lewis
Poll Maker

Click through to Question 2


John Lewis Christmas Advert 2014 - #MontyThePenguin

Sainsbury's Christmas 2014 Ad

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free