Sainsbury’s launches spooky voices app to bring its Halloween costumes to life

Sainsbury's: launching Halloween activity
Sainsbury's: launching Halloween activity

Sainsbury's has launched a Halloween-themed app, which brings its range of scary costumes to life with an interactive twist.

The new ‘Spooky Speaker’ app, created by AnalogFolk London, uses voice distortion technology to transform speech, coupled with an animated mouth to help children ‘become’ their Halloween characters.

Users can record phrases through the app and play them back in a chosen character’s voice, holding the device in front of their mouth so that friends can also see the animated mouth in action.

The six voices available are Witch, Frankenstein, Pirate, Vampire, Skeleton, and Zombie and match costumes available in Sainsbury’s stores and online. The app is available to download to UK users of Android and iOS devices.

AnalogFolk London is also handling in-store, digital advertising, social media and print to drive engagement around the activity and provide additional ideas and inspiration for families during Halloween.

Client: Meera Folkes, digital marketing manager at Sainsbury’s

Brand: Sainsbury’s

Agency: AnalogFolk London

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