Sainsbury's "Food dancing" by Wieden & Kennedy London

Sainsbury's has kicked off a major shift in strategy with a joyful film starring people dancing in their kitchens.

The spot, "Food dancing", is the first since Sainsbury’s moved its ad account out of Abbott Mead Vickers BBDO and into Wieden & Kennedy after 35 years. The ad’s unveiling came as marketing director Sarah Warby announced she was leaving without a job to go to. 

Credits

Creative directors
Design director
Executive creative directors
Agency executive producer
Group account director
Account directors
Planning director
TV producer
TV production assistant
DOOH producer
Project director
Creative producer
Studio artworker
Production company
Director
Executive producer
Line producer
Director of photography
Editorial company
Editor
VFX company
VFX supervisor
Flame artist
VFX producer
Lead animator
Colourist
Music company
Music supervisor
Sound company
Sound designer/mixer
Food photographer
Food stylist
Portrait photographer
Post production

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