NEW YORK — When Saatchi & Saatchi announced its new global CEO would be based in London, it looked like the agency was moving from its headquarters here. It turns out only the chief executive is moving overseas, at least for now.
"The statutory elements of having Saatchi & Saatchi's headquarters in New York are significantly embedded and will remain in place," a Saatchi & Saatchi representative told Campaign.
That means other executives and the staff in the New York office will keep their ZIP code and their jobs, sources close to the move said.
However, plans for incoming CEO Robert Senior to work out of the U.K. when he takes over in January do reflect the agency’s focus on globalization — with staffing implications beyond New York and London. As client bases expand around the world, Saatchi & Saatchi is making sure executives are available to attend to those clients, rather than under the same roof in New York or London, sources said.
To that end, Saatchi & Saatchi Chief Operating Officer Chris Foster lives in Singapore, Worldwide Chief Creative Officer Pablo Del Campo lives in Buenos Aires, and Chief Financial Officer Bill Cochrane is in New York.
While there are advantages to having the top brass spread out across the globe, it still matters that the next level — and mid-level management — remain under the same roof to encourage collaboration.
The New York agency's chief creative officer, Jay Benjamin, was hired earlier this year in the New York office along with a new chief technology officer, chief strategy officer, and chief marketing officer, according to sources. Both the New York and London offices employ about 350 people each, and that number is not expected to change.
The creative teams in New York and London have recently added new talent, with 11 hires this past summer in New York and seven new hires in London this fall.
Saatchi & Saatchi recently announced the promotion of Senior to global chief executive. He will replace Kevin Roberts, who worked out of New York and will now be head coach of Publicis Groupe, parent company of Saatchi & Saatchi.
Maurice Lévy will step down as Publicis Groupe chief executive in 2017.