Saatchi & Saatchi wins global account for new finance brand

Saatchi & Saatchi: takes on a global brief which includes the UK
Saatchi & Saatchi: takes on a global brief which includes the UK

Alvarium Tiedemann launched on Nasdaq on 4 January.

Finance company Alvarium Tiedemann (Alti) has picked Saatchi & Saatchi London as its creative partner.

The agency will take on a global brief, which includes the UK. There was no incumbent.

Alti launched on the Nasdaq Stock Market in New York on 4 January, following the merger of Tiedemann Group, Alvarium Investments and Cartesian Growth Corp.

The new business, a global wealth and asset manager, offers advice and investment opportunities to entrepreneurs and institutions. It is valued at about $1.1bn (£0.9bn) and has 450 staff across four continents.

The shop’s first digital out-of-home work for Alti will go live in New York’s Time Square this week to mark the company’s launch on the stock exchange.

Claire Verdirame, chief marketing officer at Alti, said: “Saatchi & Saatchi were front of mind when it came to picking a creative partner.

“Behind the scenes, Saatchis have already been instrumental in helping us articulate our positioning, purpose and values. It’s an exciting moment for Alti and we are excited to have Saatchis on board as we go public and enter the next phase of our growth pipeline.”

Richard Huntington, chief strategy officer at Saatchi & Saatchi, said: “We jumped at the chance to work with and shape an entirely new brand in the wealth and asset management category.”

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