Saatchi & Saatchi lands global Häagen-Dazs account

Saatchis lands global Häagen-Dazs account
Saatchis lands global Häagen-Dazs account

The agency created the last global campaign in 2013

General Mills has appointed Saatchi & Saatchi London to the global creative account for Häagen-Dazs.

Saatchi & Saatchi New York and the Los Angeles-based Team One, which is part of the Saatchi & Saatchi network, created the last major global campaign for Häagen-Dazs in 2013. 

General Mills appointed Grey London as its lead UK agency in February after a competitive pitch. Grey is responsible for UK-managed brands including Jus-Rol, Betty Crocker, Green Giant and Nature Valley.

A spokeswoman for Saatchi & Saatchi declined to comment. General Mills was unavailable for comment.

This article first appeared on campaignlive.co.uk.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free