Ryanair "Low fares. Made simple" by Dare

Dare has created three spots for Ryanair's first pan-European TV campaign. The work gently acknowledges the airline’s previous shortcomings in a humorous way and shows how it has become more customer-friendly. The first ad demonstrates Ryanair's new, easier-to-use website, while another points out that travellers can take a second bag into the cabin free of charge. The third spot has yet to be released. The soundtrack for the first two ads is The Marvelettes’ Destination Anywhere. They were created by Sean Thompson and directed by David Stoddart through Dark Energy Films.