Ryan Reynolds parodies Winnie the Pooh as book enters public domain

The spot reimagines the classic character as 'Winnie-the-Screwed.'

A.A. Milne’s first Winnie the Pooh story, published in 1926, entered the public domain at the start of the new year as its copyright protection expired. 

Ryan Reynolds and agency Maximum Effort immediately reworked the classic tale for Mint Mobile. 

"So, yesterday was public domain day. It's the day where classic works enter the public domain," Reynolds says in the spot. "And this year the original Winnie-the-Pooh becomes public domain. So I think you can see where this is going and I expect we'll be hearing from a certain mouse about this Pooh very, very soon."

The spot shows illustrations of the bear, who is struggling with his phone bill. Reynolds narrates the tale, which shows illustrations of the story. 

Reynolds explains that Winnie-the-Screwed "just wants to keep some of his sweet, sweet, money" but that his "money jar gets emptier and emptier with every monthly bill."

"So I told Christopher Robin that anyone can get three free months of Mint Mobile now until Friday at midnight," he concludes. "Unless my interpretation of copyright law is wrong."