Ruinart Champagne to create immersive underground 'Lighthouse'

Frédéric Panaïotis will lead tasting sessions at the pop-up (
Frédéric Panaïotis will lead tasting sessions at the pop-up (

LVMH-owned champagne brand Ruinart is to create a pop-up exhibition in London's Waterloo district next month.

The Ruinart Lighthouse will be hosted at The Violin Factory from 9-11 February.

The brand has curated an exhibition from various artists for the event. The installations will all be linked to the concept of champagne in some way, with works such as Hervé van der Straeten’s Miroir ice bucket and a portrait of the house’s founder, Dom Ruinart, on display.

Guests to the pop-up will also be able to immerse themselves in the drink through a sensory tour through the history and origins of Ruinart - which was first established in 1729 - as well as the aspects of the Chardonnay grape.

Tickets to the exhibition on 9 and 10 February will also include an 90-minute long tasting session with Frédéric Panaïotis, the cellar master of the house. Guests will be able to sample flagship drink Ruinart Blanc de Blancs, as well as Ruinart Rosé, Dom Ruinart 2004 and Dom Ruinart Rosé 2002.

More champagne experiences: Saatchi Gallery partners with Pommery for birthday exhibition

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