Held at Madame Tussauds, the informal ceremony celebrated the event marketing strategies of some of the globe's biggest brands.
Gongs were also awarded to WRG Communications for its part in the Adidas London Marathon 2012, Sledge for its Mizuno Performance Centre and Heart Productions for the Barclaycard Wireless Festival.
The event saw entertainment by jazz singer Jessica Berry and catering by Dish. Pictures Experience took snaps of guests throughout the evening, while IML and Jam Staffing facilitated the live voting of this year's Event 100 Club - the scores of which will be added to our existing votes and revealed in our end of year annual, The Guide.
Here is the full list of winners:
Best Brand Event - alcoholic drinks
RPM, Smirnoff presents Sensation
Best Brand Event - Automotive
BD Network, Peugeot 208 Rio launch
Best Brand Event - Electronics
Come Round, Philips PerfectCare ironing parties
Best Brand Event Strategy at a Music Event
Heart Productions, Barclaycard Wireless Festival 2012
Best Brand Event Strategy at a Sporting Event
WRG Communications, Adidas London Marathon 2012
Best Sponsorship Event Strategy for the Olympics
GMR Marketing, Proctor & Gamble Beauty & Grooming at the 2012 London
Best Brand Event - cosmetics and toiletries
GMR Marketing, Proctor & Gamble Beauty & Grooming at the 2012 London Olympic Games
Best Brand Event - Energy
Ignite, EDF Energy of the Nation
Best Brand Event - Fashion
Cornerstone Agency, Converse Represent
Best Brand Event - Financial
Heart Productions, Barclaycard Wireless Festival 2012
Best Brand Event - FMCG
RPM, M&S Agricultural Shows
Best Brand Event - Leisure
Sledge, Mizuno Performance Centre - Seiei 2012
Best Brand Event - Media
Flourish Creative, Creative Sandbox @ Cannes Lions
Best Brand Event - Mobile
Corporate Innovations, Road to Australia
Grand Prix Award
RPM, Smirnoff presents Sensation
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