The pop-up store has been created by RPM's hotel retail department and in conjunction with ad agency BMB will house a complete range of Pretty Polly, House of Holland and Aristoc tights, a photographic studio, chill out area and free beauty treatments.
Celebrity photographer Boyd Alexander will also be on hand snapping the ‘prospective best legs’ of 2011, as part of a competition to find the next Pretty Polly brand ambassador.
Photographs will be uploaded to a Facebook page and public voting will see the final leader board whittled down to a finalist by a panel of experts including fashion designer Henry Holland. The winner will receive a one year modelling contract with Leni’s modelling agency, £1,000 worth of River Island vouchers and free tights for a year.
Pretty Polly brands director David Hinchliffe said: "London Fashion Week is the perfect time for us to engage our target audience of 14-40 age women with this unique pop-up shop. Visitors to the pop up shop will get to enjoy a drink in the relaxation area, have a free manicure or enjoy a mini photo shoot as part of the competition that could be their ticket into a modelling career."
The Pretty Polly pop up shop will be open from 10am-6pm.
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