RPM enlisted for Sky Academy Careers Lab

The Sky Academy Careers Lab features an interactive wall
The Sky Academy Careers Lab features an interactive wall

Sky Academy has collaborated with experiential marketing agency RPM to conceive, build and launch the Sky Academy Careers Lab experience at the brand's west London headquarters.

Following the success of Sky Academy Skills Studios, which launched in 2012, the new initiative from Sky Academy aims to inspire those aged between 16 and 19 to think about careers in media, technology or business, and help them build practical skills they will need in the workplace. Around 100 young people per week will be able to visit the Careers Lab facility for full-day careers experience sessions.

Students will be able to get hands-on experience of what life is like at Sky, including interviewing one of Sky’s senior leaders about working in the industry. They will also get the opportunity to work alongside Sky staff on a practical challenge, helping them to match their interests to a possible career.

The experience is supported by a bespoke iPad application to guide each student through their day, allowing them to unlock content on an interactive wall installation, saving this and other information to their timeline so they can log in and continue the experience at home. The app will also guide teams through interactive challenges that replicate real-world working briefs, providing resources to facilitate important decisions, calculate budgets and react to changes in budget and expectations coming in live.

Dom Robertson, managing director at RPM, said: "We’ve been working with the Sky Academy Skills Studios team for four years now and we were thrilled to take on this new challenge to design the Sky Academy Careers Lab.

"It’s an exciting and important offering within their portfolio which sees them truly walk the talk and bridge the gap between the Sky Academy Skills Studios experience and work placement opportunities."

Bella Vuillermoz at Sky Academy said the project has been created as part of the brand’s ambition to create opportunities for one million young people by 2020. "We want to help young people prepare themselves for the world of work by developing their skills and interests and our Sky Academy Career Lab will be the perfect platform to do this," she added.

More: RPM founder Hugh Robertson reflects on setting up the agency 21 years ago, following a life-changing accident, in Event's first Letter to my Younger Self.

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