Smirnoff Slumberfest took over Camden’s Proud Galleries. The venue featured four poster beds, retro games and midnight snacks. It is the latest installment to Smirnoff's 'Nightlife Experiment' events.
On entering the venue, consumers received a small red alarm clock on a Smirnoff lanyard, and were served drinks inside new branded paint tins.
During the night guests were invited to dance on the large Smirnoff bed, and could take part in a Pac Man challenge to win a Smirnoff onesie.
The evening climaxed in a large feather explosion, where red and white feathers dropped from a pillow suspended from the ceiling down onto the dancefloor.
At the end of the night a tea station offered Smirnoff-branded cookies, tea and water bottles.
The activity will tour seven venues across the UK.
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