The first Royal London One Day International starts on Tuesday 9 June.
Emma Hill, Group Head of Brand & Sponsorship, Royal London, said: "Royal London got involved with cricket because we saw some real synergies between our brand values. Royal London is a quintessentially British organisation and I don't think you get many sports that are more British than cricket."
The players also launched a brand new ECB grassroots cricket competition, the Royal London Gilbert Cup.
In the video, Rupert Pennant-Rea, Royal London's Chairman, explains how Under 11s from across the country will compete in an eight-a-side soft ball cricket competition throughout this year's season.
The successful teams will take part in a grand final to be played at Lord’s during the interval of the One-Day Cup final in September.