It will give theatre-goers the opportunity to have their photo taken against a backdrop of a Royal Caribbean ship alongside their favourite Shrek characters.
Circle-trained brand ambassadors will encourage customers to share their image directly to Facebook, or email it to themselves.
Guests will also have the opportunity to enter a free prize draw to win a Mediterranean cruise for four and take home discount vouchers.
Hannah Simpson, launches and events senior executive at Royal Caribbean International said: "The Dreamworks partnership is now going into its third year and continues to add to our already extensive family offering onboard our ships. We wanted to highlight the various experiences available for families onboard.
"An experiential approach was therefore the ideal solution, allowing us to show firsthand the kind of experience we provide and giving us the opportunity to have one-to-one conversations with our ideal customer. The activity we have created alongside Shrek the Musical highlights why a Royal Caribbean cruise is an ideal holiday choice for families and starting a dialogue with this highly targeted audience is extremely valuable."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.